音乐管理专业都学些什么
看完本期王睿同学此专业的学习经验分享后,让我们具体来了解下在不同学校里这个专业都学些什么。
- 音乐管理专业
如果你热爱音乐并且拥有商业头脑,请一定不要错过音乐管理专业。在这个领域,你将学到音乐产业是怎样运作的,录音是怎样录制的,怎样帮助推进音乐家的专业生涯等等知识与技能。
- 音乐管理是一个什么样的专业?
音乐管理专业是以音乐学专业知识为基础,以音乐管理学为依托,音乐艺术鉴赏学、经济学、市场营销学、心理学、统计学、会计学等诸门学科相关内容,将音乐策划、音乐传播、音乐产业营销等新型运用门类作为主要教学研究内容;以案例调研、专业实习和媒体技术运用作为特色教学手段,是一个跨学科的、现代人才市场急需的新型专业。
- 什么是音乐管理人?
音乐管理人是既懂音乐专业知识又了解市场经济的高素质综合型专业管理人才。他们需要为音乐家提供良好的创作项目;需要为音乐作品寻找一个好的销售渠道,以使音乐家付出的精神和物质代价得到及时或更大的回报;需要对音乐行业的人、财、物进行规划、组织、协调,并通过音乐家所不具备的营销知识、公关知识及法律知识等来实现其作品利润的最大化。
- 专业优势
音乐管理是最新符合型管理专业,其专业前景客观并符合未来市场需求。
1.音乐与商业管理完美结合,突破传统音乐课程的专业性、单一性
2.既培养音乐艺术人才,又打造商业领域的精英
3.从音乐人到音乐制作乃至音乐商管,职场发展空间无比广阔
- 就业方向
音乐管理是一门具有前瞻性的新学科,也是一门理论性和应用性结合很强的交叉学科,该专业是一个宽口径的专业,当今社会对该专业学生的需求量较大,其学生毕业后主要可在演出业、唱片业、音乐出版业、音像业、音乐产品设备零售业、音乐艺术经纪业、国际文化交流业、娱乐业、艺术品经纪、文化部门、艺术院校等进行管理工作。通俗说来,可从事乐团,演出公司,音乐唱片公司,电视台,广播电台等企事业单位的管理工作,例如:宣传策划人,节目制作人,对外交流组织人,项目策划与组织,演出经纪人等等。
- 课程设置
在不同学校的音乐管理专业,拥有其具体课程设置,但课程大致上主要分为两大类,音乐专业知识学习和商业管理知识学习。部分学校还将提供操作实践的课程项目,帮助学生更早熟悉工作流程。
以下就列举几个开设音乐管理专业的音乐院校

University of Liverpool
英国利物浦大学
Music Industry Studies, Master of Arts
本课程特色:
利物浦是披头士的故乡,本课程主要学习流行音乐产业
学制:一年全日制
毕业考核:毕业论文
课程设置:
Studying Popular Music(20学分)
The Record Industry As A Cultural Industry(20学分)
Music and the City(20学分)
Globalisation and the Music Industry(20学分)
Music Management(20学分)
Dissertation(60学分)
申请要求:
1,最好是人文艺术相关本科学位
2,雅思6.5,单项不低于6

University of Liverpool
英国利物浦大学
The Business of Classical Music, Master of Arts
本课程特色:
与皇家利物浦爱乐乐团Royal Liverpool Philharmonic合作,第二学期开始在此乐团实习,有机会结识并合作此乐团的管理团队和演员
学制:一年全日制
毕业考核:毕业论文
课程设置:
第一学期:
Managing Classical Music
Studying Music Industry
Music Contracts
第二学期:
Working at the Royal Liverpool Philharmonic
Audiences
Artistic Planning
申请要求:
1,本科学位无限制
2,雅思6.5,单项不低于6

University of Sheffield
英国谢菲尔德大学
Music Management, Master of Arts
本课程特色:
与当地机构合作,如Sheffield City Hall, Music in the Round and Showroom Cinema,理论与实践相结合
学制:一年全日制(180学分)
毕业考核:15000字论文和研究报告
课程设置:
必修课:
Music Management: Planning (15 credits)
Music Management: Events (15 credits)
Music Management: Environments (30 credits)
Introduction to the Creative and Cultural Industries (15 credits)
Cultural Marketing (15 credits)
Dissertation (Music Management) (60 credits)
选修课:
Heritage, Place and Community (15 credits)
Managing Festivals, Events and Creative Performances (15 credits)
Fundraising management: sponsorship, philanthropy and the state (15 credits)
Managing Creative Brands (15 credits)
Managing Museums and Cultural Heritage Sites (15 credits)
Qualitative Data Collection (15 credits)
申请要求:
1,最好是管理或音乐相关本科学位
2,雅思6.5,单项不低于6

University of Goldsmiths
英国金史密斯大学
Arts Administration and Cultural Policy, Master of Arts
本课程特色:
与当地不同机构合作,提供实习,理论与实践相结合
学制:一年全日制
毕业考核:毕业论文
课程设置:
必修课
Cultural Policy and Practice
Introduction to Audience Development
Introduction to Fundraising
Seminar Series
The Management and Professional Practice 1: Internship
Management and Professional Practice 2: Business Planning for Arts Organisations
MA in Arts Administration & Cultural Policy Dissertation
选修课
Contemporary Ethnomusicology
Critical Musicology and Popular Music
Material, Form and Structure
New Directions in Popular Music Research
Philosophies of Music
Popular Music: Listening, Analysis and Interpretation
Sound Agendas
Sources and Resources
Soviet and Post-Soviet Music and Politics
Strategies for Performance
Working with Original Musical Documents
申请要求:
1,最好是人文艺术相关本科学位
2,雅思6.5,写作不低于6.5

University of Goldsmiths
英国金史密斯大学
Creative and Cultural Entrepreneurship, Master of Arts
本课程特色:适合创业者
学制:一年全日制
毕业考核:毕业论文
课程设置:
Theories of Capital
Contemporary Ethnomusicology
Critical Musicology and Popular Music
Material, Form and Structure
New Directions in Popular Music Research
Philosophies of Music
Popular Music: Listening, Analysis and Interpretation
Sound Agendas
Sources and Resources
Soviet and Post-Soviet Music and Politics
Strategies for Performance
Working with Original Musical Documents
Entrepreneurial Modelling
College-based sector overview
Internship and management practice
Dissertation or Project/Portfolio plus reflective analysis
申请要求:
1,最好是相关本科学位
2,雅思6.5,写作不低于6.5

New York University
美国纽约大学
Music Business, Bachelor of Music
本课程特色:
你将学习在音乐出版、音乐会管理、创业以及国际音乐市场四个方面
学制:四年全日制(128学分)
课程设置:
Music Business Specialization (14 credits):
Business Structure of the Music Industry
Collegium and Program Seminar
Music in the Media Business
Entrepreneurship for the Music Industry
International Music Business Marketplace
Concert Management
Music Publishing
Village Records: Practicum in the Recorded Music Industry
Application Studies (6 credits):
Internships
Music (18 credits):
Music Theory I, II, III
Jazz Theory & Ear Training or Music Theory IV
Aural Comprehension I & II
Music History II, III
Music in Contemporary World Cultures
Keyboard Skills I & II
Liberal Arts (40 credits):
Writing the Essay
The Advanced College Essay
Text and Ideas
Cultures and Contexts
Intro to Macroeconomics and Intro to Microeconomics
Algebra & Calculus
Performing Arts in Western Civilization
Unrestricted Liberal Arts
Leonard N. Stern School of Business (20 credits):
Principles of Financial Accounting
Statistics for Business Control
Management and Organizational Analysis
Introduction to Marketing
Please select any two of the following:
Entertainment and Media Industries
Social Media Strategy
Globalization of the Entertainment Industry
Entertainment Law
Entertainment Finance
Additional Requirements:
New Student Seminar
Writing Proficiency Examination
申请要求:
1,表演录像
2,两篇小作文
3,托福100,雅思7.5

New York University
美国纽约大学
Music Business, Master of Arts
本课程特色:
你将学习音乐产业的市场、金融、法律、全球氛围等,并结合纽约独特的地理位置优势,提供机会实习,将理论与实践结合
学制:两年全日制(51学分)
课程设置:
Required Core Music Business Courses (24 points):
MUBG Professional Development Sequence
Principles & Practice in the Music Industry
The Law and the Music Industry
Environment of the Music Industry
Artist Management and Management Science in the Music Industry
Concert Management
Emerging Models & Markets for Music*
Internship (Variable 1-3 points per semester; 3 points total)
Colloquy: Issues in Music Management
Music Business Electives (9 points/at least 3 of these 6 classes**):
Graduate Seminar in A&R
Promotions & Publicity in the Music Industry
Ethics of the Entertainment Industry
Strategic Marketing in the Music Industry
Global Music Management (NYU - London)*
Music, Innovation, and Social Change
Other Electives (6 points)
Required Business Courses (12 points, at the Stern School of Business):
Leadership in Organizations
Financial Accounting and Reporting
EMT (Entertainment, Media, Technology)
Business Elective (can be EMT courses)
申请要求:
1,1000字论文
2,托福100,雅思7

New York University
美国纽约大学
Performing Arts Administration, Master of Arts
本课程特色:
你将学习音乐产业的市场、金融、会计、法律政策等,并结合纽约独特的地理位置优势,提供机会实习,将理论与实践结合
学制:两年全日制(48学分)
课程设置:
Semester I 12 Points
Environment of Performing Arts Administration
Principles & Practices of Performing Arts Administration
Marketing Concepts
Leadership in Organizations
Semester II 12 Points
Law and the Performing Arts
Development for the Performing Arts
Financial Accounting
Internship I
Semester III 12 Points
Marketing the Performing Arts
Consumer Behavior
Internship II
Elective
Semester IV 12 Points
Planning and Finance in the Performing Arts
Governance and Trusteeship in the Performing Arts
Seminar: Issues in Cultural Policy
Management Elective
申请要求:
托福100,雅思7
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